Evaluation

Evaluation:

For the project the feedback I got was positive. However the three peers I received feedback off also gave me some constructive criticism to help me improve parts of my project.

For part of my creation I produced a radio advert. My focus group enjoyed the snippet of the interview I showed them but they believed that changing my script to make the interview more personal would make the target audience of the artist connect more with her.

(Original script)

Above is the original script that I wrote for the interview for promotion.

 (New script produced after feedback criticism)

And here is what I produced after the feedback criticism. The text in the colour blue are my adjustments to the radio script to help make the interview feel more personal like wanted originally.

The next piece of work I created was an album poster. This is the album cover with extra text on giving information about when the single is released etc. My feedback was that the creation was well thought through but needed more information on the poster, which would ‘capture’ the audience’s eye much more. Below is my original poster and my improved poster which i was inspired by my peers feedback.

(Original)

                

(New poster)

               

Here is my new poster. My peers thought it would be great to add a local Supermarkets name onto the poster. This would obviously be sold in the named supermarket and they would be fully aware we are using their name on the poster. Not only does it add some colour but it catches the eye and promotes it the sale of the product and the price.

The final part of my focus group was to edit the article that i produced for the artist to do her final promotion after her album and single had been released. My focus group really liked my layout for my article and understood where I had developed my ideas from, the only feedback they gave me was to make the article look more obvious that it is an interview/article. 

Below is my finished edit of it. There isn't much change but I think that the final changed that I have made are just right to let the audience know what they are reading as it also lets them know its an exclusive interview which you wont get anywhere else. 

ASA deals with the complaints of the public or any audience who watch the media on the TV. The ASA takes control and if a huge response of audience feedback that is bad, then the selected media cannot be shown anymore, or adjustments will be made to the media product. We are currently working along side with the ASA which will helped us promote the products we produced, and made sure we didn't go against any copyright standards. So far nothing for my productions would effect any copyright. 

During the process of the project we had to learn about Ofcom. Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate. They make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices,

while ensuring that competition can thrive. Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out exactly what Ofcom should do – they can do no more or no less than is spelt out in the Act. Thankfully our production wouldn't effect Ofcom in any shape or form but we would still work beside them to have their full support when a project of their area came up next. 

Feedback

Power Point

Minutes

A03 - Produce Advertising + Promotional Materials For A New Media Product

This is my final edit of ke$ha's promotion poster which would be advertised on things such as sides of buses, billboards and in magazines. The poster follows all ASA's standards which do not mislead the target audience and literally tell you the name of the abum and release date.

This is a screen shot of the radio advert produced for Ke$ha's album promotion. The editing was done using garage band for the most professional approach possible.

Here is the final edit of the radio interview. The point of the interview was to let the public be aware of the single and album, when its out and to promote it. the interview also see's into Ke$ha and can help the public make their mind up weather they enjoy the song or not.

The editing process of the article produced in Adobe Photoshop CS4.

This is the final mock up of what the real article would look like. Photoshop was a great way of helping me create what i wanted the article to look like. The idea is very similar to other magazines such as NME but i have followed copyright guidelines and added a twist so it isnt copyright.

Storyboard

Advertismeant

Radio Advert

A02 Part 2

1. The product I am marketing is the music video, which I created with a group in recently for my Media Nationals course. The song we did our music video to was ‘Ke$ha – Blow’. This was a really fun doing to do a music video to as it has a fast beat and gave us many opportunities to play around with the editing as we used pure image and green screen/ super imposed imaged.

2. The aims of the new campaign is to draw awareness to the music and follow the intention of the mainstream artists today. Whether its to gain popularity or work to create the image/character or persona for the artist to be recognized through the music.

3. The current situation of the music industry, especially within todays marketing world, there is a frequent cry out for artists to me ‘unique’ but at the same time, sticking to the target audiences expectations and consumer demand. Currently Ke$ha is a big hit in the United kingdom and her songs have made number one. The Internet holds a lot about Ke$ha and she has many facebook pages about her, with over 350,000 people/fans ‘liking’ the various pages. In close contest at the moment is the X Factor hit boy band One Direction. Their genre being only pop they are young and are loved by many of  Ke$has fans which gives the competition to her.

4. The majority of the target audience ranges from around 13 to 25, there may be some slightly older or younger viewers, but the marketing will be aimed towards that age group.  This is because the genre is pop and not many people older than 25 seem to be that interested into songs in the pop genre.

5. The market is definitely national and potentially global. This is die to the artist being so well known around the world already and also due to her being younger therefore a style icon as well as singer for younger girls to follow and look up to.

6. A way that we’d be advertising and promoting the music video is by advertising it as a suggestion at the side of a music video being currently played.

7. Schedule -  

12^th October – Youtube audio preview

14^th October 2011 – general radio appearance, song plug, Chris Moyles show

15^th October 2011 – TV appearance on Jonathan Ross Show

17^th  October 2011 – 4 teasers released on TV  and YouTube “Single out Friday”

18^th October 2011 – 2nd teaser released on TV and YouTube

19^th October 2011 -  3^rd Teaser released on TV and YouTube

20^th October 2011 – 4^th Teaser released on Tv and YouTube – One day to go!

21^st October 2011 – Song released with video! Multiple radio appearances

22^nd October 2011 – TV show appearance to promote video

23^rd October 2011 – appears on X - Factor to perform!

8. A way to sample feedback would be to create a short and simple questionnaire which could pop up after each viewing of the music video on YouTube.

9.CAP the Committee of Advertising Practice would be one of the official research bodies we would use along with BARB Broadcasters Audience Board and ASA Advertising Standards Authority.

ASA deals with the complaints of the public or any audience who watch the media on the TV. The ASA takes control and if a huge response of audience feedback is bad, then the selected media cannot be shown anymore, or adjustments will be made to the media product. We are currently working along side with the ASA  which will help us promote the track and video as we can amend any harmful or offensive media within our music video, and change it so the audience is happy with the finished product.

BARB is the Broadcasters Audience Research Board, BARB provides who estimates of how many people watch TV, when, how long for and which channels. This would be a great use for us when promoting our music video as we would know what time our target audience would be watching TV and we could find the perfect showing window to air our music video.

RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. There are currently approximately 310 individual stations on the survey and results are published every quarter. ABC (Audit Bureau of Circulations), the industry body for media measurement. They inspire market confidence by delivering a valued stamp of trust across the media world. Their data is used by a wide range of decision makers Media owners, Media agencies, Advertisers, Rights owners, Investors and Management. They are governed by the industry, for the industry and their Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms. They have two roles:- We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported. We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.

Advertising Standards Authority. The aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. They build that trust by enforcing the Advertising Codes written by the Committee of Advertising Practice and acting swiftly when marketing communications break the rules. Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful. 

Cinema and Video Industry Audience Research Ltd (CAVIAR) Established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of cinema advertising.

Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Its industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.

A02

What is BARB? Outline its functions and how it works
BARB is Broadcasters Audience Research Board. BARB. It is the organisation responsible for providing the official measurement of UK television audiences. BARB commissions specialist companies to provide the television audience measurement service on its behalf – RSMB, Ipsos MORI and Kantar Media (formerly known as TNS). BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level.


What is RAJAR? Outline its functions and how it works
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. There are currently approximately 310 individual stations on the survey and results are published every quarter.


What is Audit Bureau of circulation? Outline its functions and how it works
ABC (Audit Bureau of Circulations), the industry body for media measurement. They inspire market confidence by delivering a valued stamp of trust across the media world. Their data is used by a wide range of decision makers Media owners, Media agencies, Advertisers, Rights owners, Investors and Management. They are governed by the industry, for the industry and their Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms. They have two roles:- We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported. We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.


What is ASA? Outline its functions and how it works
Advertising Standards Authority. The aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. They build that trust by enforcing the Advertising Codes written by the Committee of Advertising Practice and acting swiftly when marketing communications break the rules. Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful. 


What is CAVIAR? Outline its functions and how it work
Cinema and Video Industry Audience Research Ltd (CAVIAR) Established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of cinema advertising.


What is CAP? Outline its functions and how it works
Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Its industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.

The Debt Analysis

The Debt -  film 2011

The film The Debt has a genre of Thriller/Action and was released 30^th September 2011 with a certificated age of 15. The basic storyline is that the wowing thriller begins in 1997, as shocking news reaches retired Mossad secret agents Rachel (Helen Mirren) and Stefan (Tom Wilkinson) about their former colleague David (Ciarán Hinds). All three have been respected and admired for decades by their country because of the mission that they undertook back in 1966, when the trio tracked down Nazi war criminal Vogel (Jesper Christensen) in East Berlin. At great risk, and at considerable personal cost, the team's mission was accomplished - or was it? The suspense builds in and across two different time periods, with startling action and surprising revelations.

Stars that feature in the film is Helen Mirren and Jessica Chastain as Rachel Singer, Tom Wilkinson and Marton Csokas as Stephan Gold and Ciaran Hinds and Sam Worthington as David Peretz. The target audience is mostly for middle aged people. This is because the actors and actress’s featured in the film are well known amongst the middle aged society of today. Also the film is based around World War 2 times which is a familiar topic with the middle aged society today, as they younger generation wouldn’t be so familiar. The place your most likely to see this is cinemas, mainly a multiplex, this is a large number of screens, also called a megaplex.

Ciniworld an adult ticket is £8 and at the Odeon it is £7.85, Monday-Thursday a teenage ticket is £5.30.

The trailer is a huge part of the marketing process for the film. It is as 3 minutes to get the audiences attention, get them interested, and make them want to watch more. This is why a trailer can sometimes be the most important part of marketing when it comes to promoting a film. Another great way that the film is promoted is that the stars of the show go on to TV chat shows to talk about the film. The latest one was Helen the star of the film went on to Jonathan Ross’s Friday Night Show. This was a huge success point for the film and the audience numbers where in their millions and Dame Helen Mirren is a very respectful woman which automatically boosted up the fan base before the film has been released. 

A01 - An analysis of the marketing mix for at least one product

The Only Way Is Essex often referred to as "TOWIE" is a British BAFTA award-winning semi-reality show based in Essex, England. It shows "real people" in modified situations, speaking unscripted lines but in a guided way. It was first shown on 10 October 2010. It follows the lives of young adults who all have their own storyline and links to each other, and manages to show us the glamorous side of Essex. The actors and actresses are Kirk Norcross, Amy Childs, Mark Wright, Jessica Wright, Lauren Goodger, Samantha Faiers, James Argent, Lydia Rose Bright, Harry Derbidge and their friends, family and clients. The content of the show mainly follows the main stars, it shows them at work, socializing, partying, relaxing, and along the way you follow their story and whats going on in their lives at the moment. Such topics as relationships, friendships,  social events, and blunt conversation goes on between the pampered stars of Essex.

 The show is filmed in Brentwood, Buckhurst Hill and Chigwell, near London. As it is filmed just a few days in advance the stars are usually talking about recent news of the world which can help make the audience feel a lot more involved. Series 1 first aired on the 10^th October and ran for 60 minutes for four weeks, being shown every Wednesday and Sunday. It is narrated by Denise Van Outen, who is from Basildon, Essex. Series 2 returned on 20 March 2011, once again airing every Wednesday and Sunday, but with longer episodes than Series 1. The second series consisted of 14 episodes, ending on 4 May 2011. The Only Way Is Essex is shown on ITV2 as it has a much more older audience than what would be watching ITV / ITV1. The second series still had its millions of viewers fixated to see what their favorite Essex stars are doing.

Because The only way is Essex is shown on TV, it is completely free to watch, however if you want to watch it on a TV you need a TV license, digital subscription etc, but you don't specifically have to pay for the program. This is a great bonus to many viewers who want to watch it, and it enables people who cant afford to watch it, be able to watch it. Unfortunately The only Way Is Essex isn’t shown in cinemas or anything similar as it is only a TV. However, rumors have it that if the show continues its popularity growth then there may be a short film made of the cast and family going on holiday together, a bit similar to the inbetweeners film.

The only way is Essex is filmed in Essex. This makes the show even better as it makes everything seem that little bit more real. Many shops have taken the shows quotes and catchphrases and used that to distribute items of clothing, beauty products and much more. For example, TopMan has produced tops as:

The reality drama show was strictly TV only first. However as the show went on and became more and more popular with its audiences, the demand for a DVD series became higher. This is when 'The Only Way Is Essex Series 1' was released, and for every other series too. The show isn't aired on the radio but same members of the cast have been on for one to one interviews to promote the show. The only way is Essex has its own page on the ITV2 to tell you about the cast, look, life and gossip of the show. The show is show throughout England therefore everyone can get a sneak peek of what Essex is like. However many people who live in Essex believe that the show gives a false impression of what Essex is really like. But some others also enjoy the way that Essex is portrayed through the show.

The promotional side of The Only Way Is Essex started of as the trailer for the show on ITV, ITV1 and ITV2 with a 2 week build up showing you different clips of the show. Instantly the show had a massive response and on the first episode it had a massive 1,144,000 viewers. Advertising on TV became bigger, and the stars became more well known.  Publicity that the show had was a lot of merchandising, as the shows catchphrases and starts became more famous, more people wanted to be like 'TOWIE's stars. Many magazine articles have been released about the new and famous show. Recently one of the shows famous stars Amy Childs entered channels 5 reality TV show, Big Brother. This was a huge success for The Only Way Is Essex as people liked Amy and wanted to know more about her and her work. Amy was very popular with the male side of Big Brothers audience which also helped The only Way Is Essex’s viewers ratings. Unfortunately for them after Big Brother Amy decaled that she will not be returning to The Only Way Is Essex as she wants to enter the telly house and cash in on a series of lucrative endorsement deals. Mark Wright also recently starred on ITV2’s hit show Celebrity Juice presented by Keith Lemon. And finally one last way the show was promoted it the use of magazine articles and newspaper articles being released about the shows content and its cast, with such headlines as:

The Only Way Is Essex without fake tan? Surely not.

Lauren Goodger flashes her engagement ring at DVD signing... but have she and Mark already filmed their break-up?

Rocky Balboa joins The Only Way Is Essex: Mark Wright boosts his muscles boxing at  boot camp before series three