A02

What is BARB? Outline its functions and how it works
BARB is Broadcasters Audience Research Board. BARB. It is the organisation responsible for providing the official measurement of UK television audiences. BARB commissions specialist companies to provide the television audience measurement service on its behalf – RSMB, Ipsos MORI and Kantar Media (formerly known as TNS). BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level.


What is RAJAR? Outline its functions and how it works
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. There are currently approximately 310 individual stations on the survey and results are published every quarter.


What is Audit Bureau of circulation? Outline its functions and how it works
ABC (Audit Bureau of Circulations), the industry body for media measurement. They inspire market confidence by delivering a valued stamp of trust across the media world. Their data is used by a wide range of decision makers Media owners, Media agencies, Advertisers, Rights owners, Investors and Management. They are governed by the industry, for the industry and their Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms. They have two roles:- We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported. We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.


What is ASA? Outline its functions and how it works
Advertising Standards Authority. The aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. They build that trust by enforcing the Advertising Codes written by the Committee of Advertising Practice and acting swiftly when marketing communications break the rules. Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful. 


What is CAVIAR? Outline its functions and how it work
Cinema and Video Industry Audience Research Ltd (CAVIAR) Established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of cinema advertising.


What is CAP? Outline its functions and how it works
Admired around the world for its creativity, the UK advertising industry sets the standard in successful self-regulation. Its industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.