Evaluation

Evaluation:

For the project the feedback I got was positive. However the three peers I received feedback off also gave me some constructive criticism to help me improve parts of my project.

For part of my creation I produced a radio advert. My focus group enjoyed the snippet of the interview I showed them but they believed that changing my script to make the interview more personal would make the target audience of the artist connect more with her.

(Original script)

Above is the original script that I wrote for the interview for promotion.

 (New script produced after feedback criticism)

And here is what I produced after the feedback criticism. The text in the colour blue are my adjustments to the radio script to help make the interview feel more personal like wanted originally.

The next piece of work I created was an album poster. This is the album cover with extra text on giving information about when the single is released etc. My feedback was that the creation was well thought through but needed more information on the poster, which would ‘capture’ the audience’s eye much more. Below is my original poster and my improved poster which i was inspired by my peers feedback.

(Original)

                

(New poster)

               

Here is my new poster. My peers thought it would be great to add a local Supermarkets name onto the poster. This would obviously be sold in the named supermarket and they would be fully aware we are using their name on the poster. Not only does it add some colour but it catches the eye and promotes it the sale of the product and the price.

The final part of my focus group was to edit the article that i produced for the artist to do her final promotion after her album and single had been released. My focus group really liked my layout for my article and understood where I had developed my ideas from, the only feedback they gave me was to make the article look more obvious that it is an interview/article. 

Below is my finished edit of it. There isn't much change but I think that the final changed that I have made are just right to let the audience know what they are reading as it also lets them know its an exclusive interview which you wont get anywhere else. 

ASA deals with the complaints of the public or any audience who watch the media on the TV. The ASA takes control and if a huge response of audience feedback that is bad, then the selected media cannot be shown anymore, or adjustments will be made to the media product. We are currently working along side with the ASA which will helped us promote the products we produced, and made sure we didn't go against any copyright standards. So far nothing for my productions would effect any copyright. 

During the process of the project we had to learn about Ofcom. Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms and mobiles, plus the airwaves over which wireless devices operate. They make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices,

while ensuring that competition can thrive. Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out exactly what Ofcom should do – they can do no more or no less than is spelt out in the Act. Thankfully our production wouldn't effect Ofcom in any shape or form but we would still work beside them to have their full support when a project of their area came up next. 

Feedback

Power Point

Minutes

A03 - Produce Advertising + Promotional Materials For A New Media Product

This is my final edit of ke$ha's promotion poster which would be advertised on things such as sides of buses, billboards and in magazines. The poster follows all ASA's standards which do not mislead the target audience and literally tell you the name of the abum and release date.

This is a screen shot of the radio advert produced for Ke$ha's album promotion. The editing was done using garage band for the most professional approach possible.

Here is the final edit of the radio interview. The point of the interview was to let the public be aware of the single and album, when its out and to promote it. the interview also see's into Ke$ha and can help the public make their mind up weather they enjoy the song or not.

The editing process of the article produced in Adobe Photoshop CS4.

This is the final mock up of what the real article would look like. Photoshop was a great way of helping me create what i wanted the article to look like. The idea is very similar to other magazines such as NME but i have followed copyright guidelines and added a twist so it isnt copyright.

Storyboard

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